![]() ![]() The path a user takes looking for a smart speaker on an e-commerce site can look like this: main page - smart home general category - entertainment devices category - speakers and soundbars catalog - product page. You can create content silos based on separate topics or search intents and organize your pages according to those silos.įor a large-scale website, the hierarchical structure is the only viable option. Silos stand for semantic entities used to group pages and enhance their content to make it more relevant for user queries. It follows a hierarchy of categories, moving from general pages to more specific ones.Ī hierarchical website structure usually implies siloing. This is the most popular type of structure that can be applied to a website of any specification. It can make sense for websites with a limited number of pages, all naturally connected to each other. It’s a rare type of site organization where each page can be accessed from any other page. It works well for small websites that aim to present a product, service, or brand. Pages are connected in a linear manner and all follow a logical path of actions, for example, from the main page to the service page and to the request/quote page. There are three most commonly used types of structure, each best suitable for a particular website type: Website structure is the way all a website’s pages are organized and connected to each other and how navigation to different pages is managed. In this article, you will learn about some simple but crucial actions you have to take to build a good basis for SEO while developing your site. ![]() What are the main rules essential to creating a solid website structure? How should it look from the very beginning and be developed afterwards? And why is it important for both SEO and UX? For both, it’s crucial to get a clear idea of how your website is organized and how to find relevant information on it. Blog / SEO Strategy / How to plan and create a solid website structure, and why it’s important for SEOĪ well-planned structure is what turns a messy set of webpages into a site loved by users and search engines.
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